Maggie Carter
Your Fractional Chief Impact Officer
Empowering organizations to accelerate and achieve measurable environmental, social, and governance (ESG) goals by providing accessible, proven industry leadership tailored to their needs.
Industry Impact.
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Amazon Web Services
At Amazon Web Services (AWS), I led the development of global programs such as the Global Health Initiative and Project Sunflower, creating lasting change for millions by providing scalable cloud solutions and support to critical sectors.
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UNICEF
Orchestrated a multi-faceted partnership with Google.org around Zika efforts, which was deemed 'the most strategic partnership' by the VP of .org. Championed the integration of Child Rights & Business Principles within the food and beverage industry, emphasizing responsible supply chain practices, early childhood development, and ethical marketing towards children
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United Nations Foundation
At the UNF, I led initiatives that include the Shot@Life campaign, focusing on increasing access to life-saving vaccines for children in under-resourced communities. Through our efforts, the campaign helped vaccinate over 100 million children worldwide, significantly reducing preventable diseases and improving global health outcomes.
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Global Disaster Response
In global disasters, I led teams and leveraged technology to enhance coordination and resource deployment, ensuring swift and effective relief to communities impacted by natural disasters and conflicts. My efforts supported emergency operations that provided critical medical supplies and services to millions in urgent need
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Nation Swell
Maggie Carter serves as a Strategic Advisor at NationSwell, where she supports top businesses in advancing their social impact strategies, with a focus on health equity, community resilience, corporate social responsibility, and technology for good. She brings extensive experience from previous leadership roles at Amazon Web Services and UNICEF USA, helping organizations align business objectives with purpose-driven initiatives that drive meaningful stakeholder engagement and measurable impact.
Strategic Planning
With a proven track record at AWS, UNICEF, and The United Nations Foundation, I specialize in designing bespoke strategic programs that address global challenges like disaster response, health equity, and tech education.
I help organizations design and implement initiatives that align seamlessly with their core values, delivering measurable impact while advancing their strategic goals.
Impact Measurement & Reporting
I develop robust measurement frameworks that turn impact into actionable insights. From designing customized metrics to tracking progress through regular reviews and key performance indicators, I help organizations evaluate the reach, effectiveness, and alignment of their initiatives with Sustainable Development Goals.
With experience honed as an executive at AWS, I ensure every effort delivers meaningful and measurable results.
Program Implementation
Implementation is tough. I design and deliver programs that transform your impact goals into real life action. From launching initiatives that align with organizational priorities to building meaningful partnerships that drive measurable results, I ensure every program is carefully crafted to address real-world challenges.
Whether it’s improving health outcomes, advancing environmental equity, or fostering innovation, I guide organizations through every step—creating lasting impact while meeting their strategic objectives.
Crisis Response Expertise
Leverage expertise from leading humanitarian relief efforts at AWS and other organizations to help guide the development of rapid response strategies for global crises.
Ensure operational efficiency and maximize impact by implementing proven solutions that address both immediate needs and long-term goals.
“In responding to our immediate needs, we have never lost sight of the future, of building a better Ukraine augmented by new, cutting-edge cloud technologies.”
Our Team
Maggie Carter
With over twenty years of experience, Maggie Carter currently serves as the Founder of Magpie Global and Strategic Advisor for Nation Swell, focusing on advancing social development through data-driven decision-making and impactful initiatives.
Previously, she led social impact initiatives at Amazon Web Services (AWS), developing programs in disaster response, health equity, and tech education while ensuring compliance and risk management. Her work prioritizes creating measurable, sustainable solutions that align with organizational goals and broader community needs, bringing collaborative leadership and innovative strategies to every endeavor.
Founder
Abby Danniell
Abby Daniell is a global communications and business strategy expert with a career spanning leadership roles at Amazon Web Services (AWS), the U.S. Department of Commerce, and the U.S. House of Representatives. A certified AWS AI Practitioner and former Commercial Director at the U.S. Embassy,
Abby specializes in navigating complex regulatory environments and driving digital transformation across the public and private sectors. At Magpie Global, she leads strategic initiatives that combine technological innovation with diplomatic precision to solve global challenges.
Lead Consultant & Strategic Executive
Strategic AdvisorTodd Jacobson
Todd Jacobson is a seasoned strategist who specializes in executing growth and partnership initiatives that deliver measurable business results and social impact. As the former Senior Vice President and Head of Social Responsibility for the National Basketball Association (NBA), Todd spearheaded global efforts in sustainability, community engagement, and government affairs.
His extensive experience includes managing high-level relationships with the White House, the U.S. Department of State, and the United Nations. In addition to his advisory work, Todd serves as an adjunct professor at Columbia University’s School of International and Public Affairs (SIPA), bridging the gap between academic theory and global practice.